CUUSOO Hong Kong 1st meeting 空想香港

Created the first HK meetup for CUUSOO fans on facebook. I didn’t do much advertising this time around coz I came down with the flu and it killed me! Seriously! I was sick for a whole week! Anyway, I’m all good now… didn’t gain no super powers, but I have been turned into a zombie. :)

0524 03 cuusoo hk 1st meet (by cloneofsnake)
0524 03 cuusoo hk 1st meet (by cloneofsnake)
It was raining cats and dogs on Sunday, I sent out a message to the CUUSOO HK group in the morning to tell everyone that I’ll still be there. It was nice to see Ca-Phun, his friend William, Charlotte, her friend Alan braved the rain to come learn about what we’re doing to bring CUUSOO to Hong Kong. Charlotte in particular gave it some thoughts and invited her friend Alan, who’s a local Product Designer! Alan was very interested in CUUSOO’s idea. I showed them my presentation (I’ll post it up later), basically, after the Design and Innovation Forum event, Kohei and I had a few long discussions about lots of things, in the end, Kohei suggested that we start from small - get ONE design - the Kayla Tote Bag - up on CUUSOO.com and go through the complete life-cycle, once proven that CUUSOO system works in Hong Kong, we can start to duplicate - work with users on CUUSOO, creating multiple designs. If we look ahead into the future, our entire line of designs can be sold as a complete business! (sold to MUJI for example) The whole thing will go down in history and become a case study. In this case, CUUSOO will become a platform for designers to launch their “micro business”. Right now, what we can do from Hong Kong is to participate in the Kayla Tote Bag’s design process (by commenting), and to help promote it on blogs and facebook and other social media venues. We had a good, long discussions about lots of things. A few of the major questions were:

  1. What does CUUSOO provide if we already do everything from design to market to produce the products? (My answer: That’s just the beginning stage in HK, where we’ll have to take on the roles of designer + marketer + manufacturer! Eventually, each role only does its own thing and manufacturers will come to CUUSOO to pick up businesses.)
  2. If most investors are only willing to pay $50 for the product, but a few are willing to pay as much as $1000… does that pull up the curve? In other words, does the product still get made - and some people pay more than others? (My answer: Probably not… :P but that’s a good question, I’ll ask Kohei. :P )
  3. How is CUUSOO gonna secure its designers’ Intellectual Properties? It works in Japan because they all respect IP… but here in HK and in China… you post a design online… they can just take your design and make it themselves! (My answer: True ~ I can think of 2 things - 1 - CUUSOO as the platform has to take on the legal responsibility… so it may have to sue the people who infringe our IP. 2 - but personally, I like to be more ideal, think when the eco-system is more mature on CUUSOO, I hope the businesses will want to come on CUUSOO and establish a reputation. Basically, customers will want to give their money to reputable, ethical and moral businesses - and that in turn will make the manufactures want to be good.)
  4. The language problem - the website is all Japanese, are they going to make a English site? (My answer: Yes, it’s a big problem, and Yes, we’re working on it.)

Another interesting thing we talked about was “Trust”… Charlotte actually works for a local web development company, and she had to be careful to not let the company owner knows about CUUSOO, because “the biz owner is a typical Hong Kong businessman who only looks at the $dollar sign. If we tell him about this system, he’ll simply take it and build it as his own business! I said this is definitely very typical “Hong Kong”! But also, it is where Hong Kong fails!! I’ve said it before, people who only look at money and profits are too short-sighted… they don’t see the big picture. This is a perfect example! Since typical Hong Kong people and business think only about short-term profits, they rarely produce IPs and brands that are long-term, or become world renowned. This becomes a downward death spiral! Say if Charlotte’s boss really decided to steal CUUSOO’s system and build the exact same platform for Hong Kong. Do you think designers will trust that website with their designs? The site itself disrespects IP and stole the business model from CUUSOO, why would anyone give it their trust? When a worldwide company like LEGO or MUJI choose to partner with a company, do you think they will choose such a company?


Comments

Peggy Chu — 2009-05-27 06:46:17

That’s very cool. Too bad I couldn’t make it to the meeting as I’m in the US~but do let me know about what can I do for the comic/story to present how CUUSOO works to HK. :)


Related Posts

· 5 min read

HK Design Innovation Forum Photo Report

After getting the confirmation from Kohei Nishiyama, founder of Japanese user innovation company cuusoo.com, I had little more than a month’s time to prepare and organize this “HK International Design & Innovation Forum” event. You can read about the reason why I wanted to create this event in my previous post. I wanted to do something meaningful for the local design and technology communities, yet during the preparation stages, I encountered quite a few disappointments. For example, Youth.gov.hk, I sent them an info email like the one I wrote in my previous blog post, and all I got in response was this:

Read More

· 5 min read

HK International Design and Innovation Forum

香港國際設計創意研討會 HK International Design and Innovation Forum 你都可以設計俾住好D,無印良品,LEGO You can design for GOD, MUJI and LEGO too! Thank you for coming and making this a great event! Please share your photos on Flickr tagged with “hkdesigninnovationforum” before Sunday night. Wacom is giving away 3 Bamboo Fun S drawing tablets and we will announce the winners here on Monday. And the winner is….. So what was the process I used and what was I looking for? I looked through the photos with Flickr Slideshow on all photos tagged with “hkdesigninnovationforum”. What I was looking for was not just beautiful portraits of the speakers, but a sense of “users participation”. After all, this was a “User Generated” event - so it is about “the people”, and that’s what I looked for in the winning photo. So, congratulations to se_ea, you’ll be contacted through Flickr mail about the prize. Thanks to everyone who share photos on Flickr. It is the best platform to share information from a photo to the world. (Facebook is only good for sharing photos with your “friends”, so it is not ideal to pool together photos for public events.) Finally, I’ve just created a cuusoo.com 空想生活 Hong Kong Group for those of you interested in design, user innovation and user generated products to stay connected with Kohei and cuusoo.com in Japan! Any other suggestions?? Let me know! Date: May 2nd, 2009 Time: 2:00pm - 5:00pm (Discussions begin at 2:30pm) **Address:**Jockey Club Creative Arts Centre 30 pak tin street, shek kip mei kowloon, hong kong HKDUG’s Nicholas Wang is proud to have the opportunity to gather two leading luminaries of Asian design to share their experiences with you. Kohei Nishiyama, founder of the Tokyo-based online design company cuusoo.com and Douglas Young, founder of Hong Kong design-based retailer G.O.D. Both Mr. Nishiyama and Mr. Young have been hard at work pushing the design and innovation envelope for over 10 years, you will be able to hear about their experiences and what drives them to success. HKDUG的Nicholas Wang有幸邀請到亞洲設計界兩位傑出權威者將其經歷與大家分享。第一位是日本東京網上設計公司cuusoo.com的創辦人, 西山浩平先生。第二位是香港本土生活品味店「住好D」的創辦人, 楊志超先生。兩位大師致力推動並革新創意設計的界限已有逾十年經驗, 大家將可諦聽兩位的歷程及成功心得。 RSVP here! Kohei Nishiyama Since 1997, long before the Web 2.0 trend toward co-creation, Kohei Nishiyama has been running an innovative online product development community. The system, used by the design-centric Japanese retailer MUJI and soon to be rolled out globally by LEGO, has manufacturers working with consumers to design products - from inception to manufacturing. Started off as an ideal to make “people’s wishes come true”, cuusoo.com is now synonymous with crowdsourcing. Mr. Nishiyama will be sharing with us how massive online collaboration can create sophisticated design products. 西山浩平 遠於Web 2.0成為”共同創造”概念大趨勢前的1997年起, 西山浩平早已引入一個極具創意的網上產品發展社群平台。以設計為核心的日本零售店「無印良品」以及即將全球性推行採用此方式的LEGO集團, 讓製造商從始到末與消費者共同設計產品。由最初「想令每一個人也能實現所想」的理念, 至現今的cuusoo.com已成了「群眾外包」設計的俵俵者。西山先生將與大家分享如何透過網上協作創出精緻產品。 Douglas Young Douglas Young launched the Hong Kong-based homeware and accessories company Goods of Desire (GOD) in 1996 with a mission to bring better homegrown design into people’s lives. G.O.D., the acronym which sounds like “to live better” in Cantonese, started out by capturing Hong Kong’s icons and turning them into art forms and retail objects to be appreciated as affordable art. Mr. Young’s designs are inspired by Hong Kong’s unique cultural identity, they’re often iconic but with a twist, so people of Hong Kong can immediately identify with them, while putting a smile on their faces. Mr. Young has the foresight to begin collecting items of cultural significance more than 20 years ago, their G.O.D. Street Culture Museum is now a database for current and future designers to draw inspirations on. When Mr. Young learned of this meaningful event, he graciously accepted the invite and lend us a venue to make this happen. 楊志超 楊志超先生於1996年創辦本土生活品味店 「G..O.D」的宗旨是要將優質本土設計引進港人的生活。G..O.D, 廣東話俚語即「住好啲」, 意思就是要提升生活質素, 最初將一些香港代表物融入產品, 變為讓大眾可欣賞的廉價藝術品。楊先生的設計靈感源於香港獨特的文化身份, 往往以一些大家熟悉, 而加進了鬼馬元素的設計為材, 讓港人能即時發出會心微笑。早有遠見的楊先生在20多年前已開始蒐集具文化價值的物品, 住好啲石硤HEA街頭文化館現已成為各設計師攝取靈感的資料庫。身為本地設計界權威, 楊先生得悉此活動後, 慷慨地接受邀請並騰出場地以舉行是次項目。 Thomas Crampton One of Asia’s most influential bloggers and a career correspondent at New York Times and International Herald Tribune. Now Asia-Pacific director of Digital Influence at Ogilvy Public Relations Worldwide, Thomas draws deep experience from both the old and new media world. You can read his blog at http://www.thomascrampton.com. Thomas will lead Mr. Nishiyama and Mr. Young in panel discussion in the first half of the event. All attendees will be invited to join in on discussions in the second half. 亞洲其中一位最具影響力的網誌人兼國際先驅導報及紐約時報記者, 現任奧美公共關係國際集團360 Digital Influence的亞太總監。Thomas Crampton先生是新舊傳媒界的資深人士。大家可到www.thomascrampton.com細閱其網路日誌。Thomas Crampton先生將會於活動時間的首半節主持有西山先生及楊先生發表意見的專題討論, 然後於後半節邀請在場參加者一起投入討論。 Nicholas Wang The organizer behind this event, Nick is an Internet and Social Media expert with experience at some of the largest Internet companies like Yahoo! and Microsoft MSN.com. Having spent half of his life living and working in the US, he envisions the loss of Hong Kong’s competitive edge if the people of Hong Kong continue to abandon long term investments in creative designs and I.T. expertise. Nick is now actively involved in the HKDUG - Hong Kong Drupal User Group, social media communities, and founded Sharingan Consulting as a mean to pursue his vision of a digital future of Hong Kong. 負責是次活動的節目統籌。Nicholas Wang是曾任職雅虎及微軟MSN.com等網絡鉅子的網絡科技與社會媒體專家。主要於美國生活的他預料香港人若繼續漠視創意設計和資訊科技這些長線投資便會失掉競爭優勢。Nicholas Wang現致力實現其對香港數碼未來的願景, 並活躍於香港Drupal User Group及其他社群媒體。 Facebook Event Page: http://www.facebook.com/event.php?eid=160525385437 Thomas Crampton’s Blog Entry: http://www.thomascrampton.com/hong-kong/meet-2-great-asian-designers-in-hong-kong/ Nick’s Blog Entry: http://cloneofsnake.wordpress.com/2009/04/08/hong-kong-international-design-and-innovation-forum Twitter tag hkdesigninnovationforum

Read More