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Notes

In reply to @

@tomodachibrad Clint strikes back.

Simple Unexpected Concrete Credible Emotional Storytelling Sincerity

#SUCCESS #MaD2014 #everydayheroes

Simple Unexpected Concrete Emotional Storytelling and…

RT @tomodachibrad: Sincerity

Thanks! There you go Clint.

#MaD2014 #everydayheroes

6 criteria to make your message stick:

Simple Unexpected Concrete Emotional Storytelling …and one more :P

#MaD2014 #everydayheroes

Things the teams wanna change - bullying, domestic abuse, littering, smoking, giving up seats, preventing suicide. #MaD2014 #everydayheroes

What’s your message?

  • When / Where do you deliver it?
  • How intensely do you deliver it?

#MaD2014 #everydayheroes

Do you want to take action?

  • What’s the risk?
  • What’s the reward?

#MaD2014 #everydayheroes

Strategies for Action

Visualize an intended outcome

  • Write a “vision statement”
  • How would you measure success?

#MaD2014 #everydayheroes

Group Dynamics: Misreading the Group - closed feedback loop, “game of telephone”. #MaD2014 #everydayheroes

Group Dynamics: Diffused Responsibility - “someone else will do it.” “Not my problem.” #MaD2014 #everydayheroes

Clint Wilkins: Bystander effect, diffused responsibility. Change does not take place until someone initiate action. #MaD2014 #everydayheroes

Clint: “What did you see?” Girl: “I see lots of ladies helping the guy.” LOL! #newperspective #MaD2014 #everydayheroes